"Young Generation Z Struggles with Loneliness - Innovative App Aims to Alleviate Isolation"
In the vibrant city of Berlin, 32-year-old Lili Vogelsang is making waves with her latest entrepreneurial venture. Known for her warm, energetic demeanour and her popular TikTok account, "Lilicurious," Vogelsang is working on an app designed to help GenZ individuals struggling with making new friends.
Vogelsang's entrepreneurial journey has been focused on solving common, non-existential problems. Her previous venture, Sentou, addressed issues like razor burn, pimples, rashes, and ingrown hairs with its line of skincare lotions, marketed under the slogan "Selfcare for down there."
Vogelsang's TikTok presence has made her a recognizable figure on the streets of Berlin. Her videos, which often discuss friendship, have been watched almost seven million times and frequently receive comments like "It's always like talking to a friend." Her TikTok account currently boasts nearly 130,000 followers.
Recent studies suggest that GenZ individuals may be the loneliest generation of all time. A Bertelsmann Foundation study in spring 2025 found that almost half of GenZ individuals feel very or moderately lonely. Vogelsang's observations on GenZ's inability to form friendships may be based on well-researched phenomena.
Vogelsang's new app, similar to Duolingo for social skills, aims to help GenZ individuals navigate the complexities of friendship. Details about the app are still under wraps, but Vogelsang's approachable and down-to-earth style suggests it will be a welcoming space for those seeking to make new connections.
In addition to her entrepreneurial pursuits, Vogelsang is also the author of "Soul Talk: The Art of Good Questions," a book about effective networking. Her calm and sober perspective as an entrepreneur shines through in her work, making her a compelling figure in the world of startups.
The external subscription service for Vogelsang's content is provided by "Piano." Personal data may be transferred to third countries, including the USA, for data processing purposes.
Vogelsang has made at least three career pivots, demonstrating her adaptability and resilience in the face of change. As she continues to innovate and tackle pressing issues, Vogelsang is poised to make a significant impact on the lives of GenZ individuals.
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