Uber's New Offerings for Elderly Users and Simplified Operation Roll Out Across the MENA Region
Uber's Senior Accounts and Simple Mode are newly launched features across the MENA region, designed specifically to help older adults use the Uber app more easily and independently.
- Senior Accounts are available through Uber’s Family Profiles. A trusted family member can invite an older relative via SMS to set up their own Uber account. This account offers a streamlined app interface with larger text, simplified screens, and easy-to-tap buttons to reduce complexity. Older adults can book rides themselves or receive remote support from their family members who can track rides in real time, save favorite locations, manage payments, and even book rides remotely.
- Simple Mode is an accessibility setting that older adults can enable directly in the Uber app. It presents a simplified, clutter-free user interface focused on easier navigation with fewer steps and larger fonts to make ride booking straightforward for seniors who prefer to travel independently.
These features aim to enhance mobility accessibility for older adults in the MENA region, respect family support dynamics, and ensure seniors feel connected and safe when riding with Uber.
| Feature | Description | Control by Family Members | Availability | |-------------------|--------------------------------------------------------------------------------------------------|-----------------------------|-----------------------------------------------| | Senior Accounts | Streamlined app (larger text, simpler screens), remote family management, ride tracking | Yes, through Family Profiles | MENA region (UAE, Saudi Arabia, Egypt, etc.) | | Simple Mode | Simplified app interface with larger fonts and fewer steps for senior users | No | MENA region via app Accessibility settings |
These features are part of Uber’s broader effort to make the app accessible for users of all ages, building on earlier features like Teen Accounts and responding to family-centric mobility needs typical of the MENA region. The launch underscores Uber’s commitment to building technology that works for every stage of life.
[1] Uber Press Release, "Uber Introduces Senior Accounts and Simple Mode in the MENA Region", [link to the press release] [2] Uber Blog Post, "Making Mobility Accessible for Older Adults", [link to the blog post] [3] Uber Newsroom, "Uber's New Features for Older Adults", [link to the newsroom article]
- The newly launched 'Senior Accounts' and 'Simple Mode' by Uber are aimed at promoting technology that caters to every stage of life, particularly the MENA region, by enabling older adults to use the Uber app more independently through streamlined interfaces and family support.
- By offering simplified app designs with larger text and buttons, Uber's 'Senior Accounts' and 'Simple Mode' reinforce the company's dedication to integrating health-and-wellness considerations into their transportation services, ensuring a more accessible lifestyle for elderly users.
- Advances in technology such as Uber's 'Senior Accounts' and 'Simple Mode' significantly contribute to the science of user-centric design, demonstrating how transportation can be adapted to meet the unique needs and preferences of diverse populations, including older adults.
