Scientifically-verified Method for Removing Dry Scales Naturally
In the wake of the COVID-19 pandemic, consumer demand for self-care and skin comfort has surged, prompting brands to adapt their skincare offerings. By focusing on natural ingredients and long-term skin hydration, companies can cater to this evolving market trend.
One strategic approach is simplifying and personalizing skincare routines. Consumers are increasingly favouring simpler, smarter skincare that emphasizes hydration, protection, and skin barrier repair. Brands should prioritise products that strengthen and support the skin barrier over quick fixes, aligning with the trend of regenerative skincare that promotes long-term skin health[1].
Another key strategy is the use of natural and sustainable ingredients. There is growing consumer awareness about the negative impact of artificial ingredients on health and the environment. Incorporating natural ingredients such as aloe vera, activated charcoal, and tea tree oil addresses this demand. Highlighting transparency in sourcing and formulation builds trust, as seen with brands like Touchland whose natural-based products soared in popularity during the pandemic[2].
Hydration is central in 2025 skincare trends. Products must aid in rebuilding and maintaining the skin barrier with ingredients or technologies that reduce inflammation, improve elasticity, and promote collagen production. Polynucleotide-based treatments that activate natural skin repair are an example of advanced, science-backed approaches gaining traction[1].
Many consumers seek clinically validated products that provide therapeutic benefits, such as prescription-strength retinoids and low-potency corticosteroids, which have demonstrated efficacy in improving skin texture, reducing inflammation, and supporting skin regeneration. Telehealth has also expanded access to these trusted options, enhancing consumer confidence[3].
Integrating technology and personalization is another crucial element. AI and digital tools are increasingly used to personalize skincare, helping consumers select products based on their unique skin needs. Brands embracing AI-powered diagnostics and app-based customization can improve engagement and efficacy, fostering long-term loyalty[5].
By combining clean, natural ingredients with science-backed efficacy focused on skin barrier repair and lasting hydration, and leveraging personalization technologies, brands can meet evolving consumer expectations for self-care and skin comfort in a post-COVID world.
Key elements for brands to emphasize include:
- Transparency and safety of natural ingredients
- Hydration and barrier-supportive formulations
- Clinically validated and dermatologist-recommended products
- Simplified routines aligned with consumers’ desire for smart skincare
- Technology-enabled personalization for targeted care
This strategic blend supports sustained skin health, comfort, and consumer trust in the ongoing era of heightened self-care awareness.
Provital's proposal for addressing the demand for comfort and self-care is Aquaxtrem, an active ingredient that stimulates the skin's own moisturizing mechanisms. In vivo trials showed that Aquaxtrem increased skin hydration by 11.6% and maintained a 9.6% higher hydration level compared to a control group after treatment ceased, demonstrating its long-term action against dry desquamation[4]. The benefits of Aquaxtrem are achieved via natural means, tapping into consumer preference for safety associated with natural ingredients.
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