Nordic Strong Sets Up Elegant Temporary Workshop in Sag Harbor, Hamptons
Taking the Hamptons by Storm: Nordic Strong's Scandi-Inspired Fitness Pop-Up
Ready for a sweaty summer escape in the luxury hotspot? Nordic Strong's 2300 square foot pop-up is pointing its sights on Sag Harbor, where it will be offering a European twist on functional fitness from Memorial Day to Labor Day.
This fitness phenomenon revolves around a patented fitness machine mimicking the full-body, low-impact motion of cross-country skiing. Sculpt those muscles, whip your heart rate into shape, and tone your stabilizers without high-impact stress on those precious joints. The studio promises three class formats: Nordic Sculpt, Nordic Cardio, and the signature Nordic Strong.
So, what's inside this summer sanctuary? We've got the lowdown on Nordic Strong's Scandinavian-inspired oasis, straight from the horse's mouth-CEO and founder, Nicoline Roth.
Sag Harbor: The Perfect Launch Pad
Why Sag Harbor? After testing the concept in Copenhagen for several years, Roth recognized the appeal of introducing Nordic Strong to the American market, with a flagship in New York City's Flatiron District later this year. But before the big city debut, Sag Harbor presented an irresistible opportunity.
"Finding a space in the heart of Sag Harbor was a no-brainer," Roth shared. "The location, space size, garden access, and the potential for hosting events make it ideal for our temporary pop-up. It's the perfect launch pad for us to make our mark in a new market."
A Studio Devoted to the complete Experience
While this pop-up is a prelude to the permanent space in the city, Roth emphasized the importance of creating an intentional and elevated experience within the studio. According to Roth, the complete studio experience is more than just a workout-it's a sanctuary where people genuinely want to spend time.
"When there's a clear thread between design, materials, lighting, and the scent of a space, everything feels more intentional and elevated. From ambient lighting to cozy details, we aim to deliver an undeniable sense of calm and warmth, welcome an understated luxury-all while creating a fitness studio that feels like home," explained the founder.
family Ties and True Scandinavian Spirit
The other secret ingredient to the Nordic Strong's recipe for success? A dash of family love-literally! Roth's sister, Josefine Roth, an interior designer and architect, played an integral role in designing the studio. Their collaboration breathed life into Roth's vision of creating a Nordic summer oasis in Sag Harbor.
"It's an honor to bring this brand to life with my family," Roth shared. "Josi's exceptional design instincts and intimate knowledge of our brand made her the perfect partner for this project. Together, we aimed to create a light, inviting, and effortlessly elegant space that combines Scandinavian summer aesthetics and the unique charm of Sag Harbor."
Outdoor Gatherings and Natural Beauty
One of the coveted features of the Nordic Strong studio in Sag Harbor is the outdoor space, offering a truly Sag Harbor experience. Roth has big plans for this picturesque setting, envisioning it as a platform for both fitness classes and community gatherings.
"From cold plunge parties to run club launches, breathwork sessions to outdoor classes, we aim to embrace fresh air, nature, and the wonderful Hamptons setting as much as possible, all while delivering an outstanding fitness experience," Roth concluded.
So, if you're tired of the same old New York City routine, pack your bags for a Scandinavian-inspired fitness escape to Sag Harbor. Don't miss out on the chance to sweat it out in style while marveling at the beauty of the Hamptons.
[1] https://www. nordicstrong.co/blog/ benefits-of-functional-fitness[2] https://www. nordicstrong.co/nordic-strong-method[3] https://www.nordicstrong.co/classes[4] https://www.nordicstrong.co/story
- In addition to the unique fitness experience, the Hamptons' pop-up fitness studio, Nordic Strong Sag Harbor, is also inspired by Scandinavian science, promoting a holistic approach to health-and-wellness and fitness-and-exercise.
- The Scandinavian interior design of the summer fitness studio in the Hamptons, Nordic Strong, is not only aesthetically pleasing but also hygge-inspired, promising a workout space that fosters relaxation, comfort, and togetherness.
