New Advertisement by Godrej Ninja Embraces the Enchanting Presence of Pets
Godrej Pet Care, a subsidiary of Godrej Consumer Products Limited, has introduced its new pet food brand, Godrej Ninja, in Tamil Nadu. This scientifically formulated product is specifically designed for canine consumption, aiming to boost gut health and immunity.
The launch is accompanied by a TVC campaign that blends emotional storytelling with scientific messaging. Developed by Godrej Creative Lab, the in-house creative unit of GCPL, the campaign underscores the crucial connection between gut health and overall pet well-being.
The campaign employs a playful character known as the dog-doctor, embodying expert care and trust in pet nutrition. The dog-doctor's journey is designed to resonate with pet owners by communicating the scientific benefits of the product while maintaining a warm and engaging tone.
Godrej Ninja's entrance into the pet food market focuses on nutrition that reinforces gut health and stronger immunity, making it a standout choice in the regional market. The campaign's unique approach, emphasizing emotional warmth, scientific insight, and pet health, sets it apart from competitors.
Sources:[1] Godrej Pet Care Launches Scientifically Formulated Pet Food Brand for Dogs; Business Standard; May 29, 2025[4] Godrej Pet Care Tackles Pet Nutrition in New Campaign; Campaign India; May 29, 2025
The new Godrej Ninja pet food brand, developed by Godrej Creative Lab, offers a scientifically formulated product that focuses on canine health and well-being, particularly boosting gut health and immunity. The campaign's unique blend of emotional storytelling and scientific messaging, featuring a playful character known as the dog-doctor, resonates with pet owners and highlights the product's advantages. This new entry into the pet food market emphasizes nutrition that reinforces pet health, setting it apart from other brands in the region. The approach combines emotional warmth, scientific insight, and a love for pets in its advertising strategy.
