Leveraging Media Success: Recycling, Boosting, and Capitalizing on Public Relations Victories
In the dynamic world of business, networking and growth opportunities are crucial for success. One such organisation that has made a name for itself is the Forbes meta Council, a platform for business owners and leaders, though specific qualifications for membership are not specified.
One effective strategy for reaching a wider audience and strengthening business presence is the strategic distribution of repurposed content. This approach can amplify positive messaging and transform a single moment of recognition into a steady engine for opportunity, converting business awareness into measurable results, as emphasized by the unnamed founder of the Forbes meta Council.
A prime example of a business that leveraged repurposed earned media to achieve remarkable success is Glossier, which has grown to become a billion-dollar business. Another example is Kola Goodies, a small tea business, which successfully repurposed their earned media in Eater by announcing an Emmy ad and sharing behind-the-scenes content.
The fitness, health, and wellness sector is one that particularly benefits from PR expertise, and Dunn Pellier Media, specializing in this sector, is a business that understands this well. Nicole Dunn, the CEO of Dunn Pellier Media, Inc., underscores the importance of media coverage in a larger strategy for sustained business expansion.
Leveraging webinars or virtual events can provide a direct way to connect with an engaged audience. Following up promptly with attendees can help convert interest into sales or partnerships. Media coverage can drive a surge of visitors to a business's website, especially if it provides a direct link.
Nicole Dunn emphasizes the importance of sharing media coverage with the existing audience. Doing so positions a business as an industry leader and builds trust among consumers. Among consumers, 92% trust earned media more than any other form of advertising, making it a valuable tool in the marketing arsenal.
Interviews, quotes, and key takeaways from media coverage can be repurposed into various formats, such as blog posts, newsletters, YouTube Shorts, or shared across social media platforms. Including a link to press coverage in email signatures can also provide extra visibility.
In conclusion, the value of media coverage lies in how seamlessly it's woven into a broader business growth strategy. Don't forget to tag journalists, publications, or relevant parties when sharing media wins across social media platforms to maximize its impact.
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