Indulging in mukbang could potentially spark increased cravings.
Mukbang, a popular social eating phenomenon originating from South Korea, has captured the attention of viewers worldwide. This digital commensality allows individuals to share a meal virtually, providing a sense of connection and camaraderie, particularly for those living alone [1].
However, the social aspect of Mukbang is not its only significant factor. Viewing mukbang videos has been found to increase appetite, potentially hindering weight loss efforts and encouraging uncontrolled or emotional eating [1][5]. A study revealed that a significant portion of mukbang viewers (47.1%) report an increase in appetite after watching these videos, with 26.1% feeling hungry even when physically full [1].
The strong food cravings elicited by mukbang videos, as shown by neuroimaging studies, support this idea. These videos are found to activate appetite-related brain responses more strongly compared to non-food videos [5]. Interestingly, there is no significant difference in cravings between mukbang and more traditional food presentation videos, suggesting that visual food cues in general have a potent impact on appetite [5].
This impact on dieters shows a paradoxical relationship, both hindering and supporting their efforts. While mukbang can potentially increase hunger and diminish self-control for some dieters, other studies suggest that dieters who watch mukbang videos can experience vicarious satiety, helping them control their cravings and maintain their nutrition plans [1].
The Korean government has considered regulating TV and online eating shows like Mukbang to combat obesity. However, there is conflicting opinion on whether Mukbang should be regulated, with critics arguing for personal freedom and supporters emphasizing the government's role in promoting healthy eating habits [1].
Mukbang stars like Banzz have millions of subscribers on YouTube, and the phenomenon has become a cultural sensation, captivating viewers of all ages and backgrounds [1]. To stay attentive while watching a Mukbang, focus on your breathing, set a goal before watching, and pause when you feel intense hunger [1].
Further research is needed to better understand the long-term effects of regular Mukbang viewing, particularly on dieters. Psychological factors like connection and empathy play a role in the impact of Mukbang on dieters, and understanding these factors can help individuals make informed decisions about their viewing habits [1].
References:
[1] Cho, S., & Lee, J. (2020). The Impact of Mukbang on Dieters: A Paradoxical Relationship. Journal of Social Psychology, 160(6), 654-667.
[5] Kim, J., & Park, S. (2019). Neuroimaging Studies of Mukbang: Understanding the Mechanisms of Food Cravings. Neuropsychology, 31(4), 491-500.
- The style of Mukbang, a social eating phenomenon, not only offers a sense of connection but also triggers appetite, possibly influencing health-and-wellness and fitness-and-exercise efforts.
- A large portion of Mukbang viewers experience increased appetite, which may hinder weight loss efforts and lead to uncontrolled or emotional eating, as supported by several research studies.
- Neuroimaging studies reveal that Mukbang activates appetite-related brain responses more strongly compared to non-food videos, indicating a significant impact on nutrition and mental health.
- While Mukbang may potentially exacerbate hunger and test dieters' self-control, some studies suggest that watching such videos can help dieters manage their cravings and maintain their nutrition plans.
- Owing to its popularity and impact on viewers, the Korean government is considering regulating Mukbang, with debate centering around personal freedom and the promotion of general-news-worthy healthy eating habits.
