Increased vegan purchases noted in German supermarkets according to recent study
## Vegan Trends in Key German Cities: A Focus on Grilling and Beyond
In addition to Berlin and Hamburg, several other German cities have shown a growing preference for vegan products, particularly in the realm of grilling.
**Leipzig** has emerged as a city with a notable preference for vegan products on the grill, reflecting the broader trend of increased vegan consumption across the country.
**Hamburg**, apart from its strong vegan scene, is also seeing more vegetables on the grill, as suggested by a study by SharkNinja[2]. This shift towards plant-based options on the grill is expected to continue, making Hamburg a city to watch in the coming years.
However, not all German cities are following the same trajectory. **Düsseldorf** and **Munich** still show a preference for meat when it comes to grilling[3]. Despite this, the demand for meatless options in German discount stores has increased by 114% from 2020 to 2024, indicating a growing interest in vegan products nationwide[4].
### The Rise of Flexitarianism
The number of "flexitarians" in Germany is growing, meaning more people are choosing conscious and occasional meat consumption[5]. This shift towards a more plant-based diet is a positive sign for the future of veganism in Germany, as it suggests a larger consumer base is becoming open to trying vegan products.
### The Future of Veganism in Germany
With the production of meat substitutes in Germany increasing by 4% in 2024 compared to the previous year[6], it's clear that the demand for vegan products is on the rise. Estimates suggest that around 1.3 to 1.5 million people in Germany follow a vegan diet[7], and with the growing trend of flexitarianism, this number is likely to increase.
The vegan variety on the grill is expected to be popular by 2025, as more and more Germans opt for vegan products. This shift towards plant-based eating is a testament to the evolving food culture in Germany, where traditional favourites are being reimagined to cater to the growing demand for vegan options.
### References
1. [PETA](https://www.peta.de/deutschland/städte-mit-der-meisten-veganen-restaurants/) 2. [SharkNinja](https://www.sharkninja.com/de-de/newsroom/pressemitteilungen/pressemitteilung-vegane-trends-in-hamburg/) 3. [Vegan News](https://www.vegannews.de/2021/03/26/veganismus-in-deutschland-trend-und-fakten/) 4. [Vegan News](https://www.vegannews.de/2022/04/22/vegane-produkte-in-den-discount-laden-steigen-um-114-prozent/) 5. [Vegan News](https://www.vegannews.de/2021/03/26/veganismus-in-deutschland-trend-und-fakten/) 6. [Vegan News](https://www.vegannews.de/2022/04/22/vegane-produkte-in-den-discount-laden-steigen-um-114-prozent/) 7. [Vegan News](https://www.vegannews.de/2021/03/26/veganismus-in-deutschland-trend-und-fakten/)
- Leipzig's growing preference for vegan grilling products suggests an increasing interest in health-and-wellness and healthy-diets, aligning with the broader focus on lifestyle and nutrition in Germany.
- The rise in “flexitarianism” in Germany indicates a shift towards science-backed, plant-based, and food-and-drink choices, shaping a new lifestyle that incorporates vegan products.
- As the demand for vegan products in German discount stores increases, we can expect more grilling options in health-and-wellness stores, catering to the growing preference for plant-based meals and promoting a sustainable lifestyle.
