FitFeast Secures Rs 5.5 Crore in Seed Funding After Shark Tank Boost
FitFeast, a digital-first nutrition brand, has secured Rs 5.5 crore in seed funding. The round was led by Inflection Point Ventures and saw participation from industry leaders like Raghav Singhal of Swasthum Wellness and Santosh Govindaraju. This investment comes after FitFeast gained national visibility on Shark Tank India, catalyzing investor interest.
Founded in 2021 by former analytics professional Aditya Poddar, FitFeast offers a range of high-protein snacks and treats tailored to Indian tastes. The startup's product line includes chips, dessert bars, smoothies, and nut butters, with over 10 million grams of protein sold to date. FitFeast has experienced a fivefold monthly growth rate in the past quarter, with monthly revenues now exceeding Rs 50 lakh. The brand delivers to over 20,000 pin codes across India, expanding its reach through multiple platforms.
To drive further growth, FitFeast has onboarded retired Australian cricketer Shane Watson and Indian all-rounder Axar Patel as investors and brand ambassadors. The raised capital will be used to expand across direct-to-consumer, marketplace, and quick commerce channels, as well as marketing, leadership hiring, and product innovation. FitFeast aims to deepen its presence in metropolitan and Tier-1 markets while maintaining product taste and ingredient integrity.
With the successful seed funding round and high-profile investments, FitFeast is well-positioned to continue its rapid growth and expansion. The brand's commitment to taste, quality, and innovation, coupled with its strategic partnerships, sets the stage for a promising future in the Indian nutrition market.
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