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Mislabeled Energy Drinks Lead to Recall
A mix-up between energy drink manufacturers Celsius and High Noon has resulted in a recall of select packs of High Noon Beach Variety 12-packs and Celsius Astro Vibe Sparkling Blue Razz Edition cans. The affected products were mistakenly filled with High Noon vodka seltzer, leading to unintended alcohol ingestion.
The recall covers High Noon Beach Variety 12-packs and Celsius Astro Vibe Sparkling Blue Razz Edition cans with specific UPCs and lot codes. The misfilled Celsius cans can be identified by a silver lid instead of the usual black lid. These recalled products were distributed across eight U.S. states between July 21 and July 23, 2025.
The recall was initiated after a shared packaging supplier mistakenly shipped empty Celsius cans to High Noon, resulting in vodka being filled into these cans instead of the energy drink. Consumers are advised to dispose of the affected Celsius cans and not consume the liquid. No illnesses or adverse events have been reported so far.
Specific UPC codes involved include 085000040065 (High Noon Beach Variety 12-packs) and 889392001341 (Celsius Astro Vibe cans) with lot codes laser-printed on the bottom of each can.
Customers can return the affected energy drink cans to the point of sale using the printed barcodes. The recall is still ongoing and is listed on the FDA's website. Celsius emphasizes that they were not involved in the mix-up, but will investigate it.
It is worth noting that Celsius's high-caffeine drinks are popular among high-ranking individuals such as tech managers, investment bankers, and politicians in the USA. However, this incident does potentially lead to concerns about underage drinking due to the mislabeled cans.
The packaging service provider responsible for the mix-up filled High Noon vodka mixed drinks into Celsius energy drink cans. The affected Celsius energy drink cans display the Celsius logo.
While the exact number of cans affected nationwide has not been publicly disclosed, the recall covers "select packs" distributed to multiple states over a few days, implying a limited but significant batch. If you have cans of Celsius Astro Vibe Sparkling Blue Razz Edition or High Noon Beach Variety 12-packs purchased in those states and dates, you should check the lot codes carefully.
Both manufacturers, Celsius and High Noon, have initiated a recall in response to this mix-up.
- The mislabeled Celsius Astro Vibe Sparkling Blue Razz Edition cans, which include other mixtures of food and drink, have raised concerns within the health-and-wellness, science, and lifestyle sectors, due to the potential for underage drinking and confusion surrounding the product's true contents.
- This incident, involving the science of packaging and the food-and-drink industry, serves as a reminder for the importance of stringent quality control measures, particularly when it comes to products like energy drinks that are commonly consumed by adults.
