Anuga 2025: World's Largest Food Fair Returns to Boost German Industry
The world's largest food fair, Anuga, reopens in Cologne this Saturday, bringing together around 8,000 manufacturers showcasing products that could soon grace supermarket shelves. Despite the German food industry's ongoing recession, the event is expected to stimulate growth with its display of innovative and sustainable food trends.
Anuga, the largest food fair to date, will feature over 8,000 manufacturers presenting a wide array of products. These include emerging trends like dried meat, fermented drinks, and algae beef carpaccio. The event also promises to highlight functional food, plant-based alternatives, and regional, transparent, and sustainable products. Among the exhibitors are major players like Edeka, Rewe, Aldi, Lidl, and organic chains Alnatura and Denn's, indicating a strong presence of these brands in German retail.
In times of crisis, consumers often opt for familiar and proven products, with price being the top priority. However, the fair also introduces novel uses for common ingredients, such as the butterfly pea plant, now trending as a purple mocktail in a canned party drink by Nesco Gida Içecek Turizm. Despite the annual listing of around 40,000 new food products, many fail to gain traction, with a similar number disappearing due to lack of interest. The German food industry, currently in its third year of recession with a price-adjusted decrease of almost one percent, looks to Anuga for a much-needed boost.
Anuga's reopening in Cologne this weekend is a beacon of hope for the German food industry, which has been grappling with recession for the past three years. With its showcase of innovative trends and sustainable products, the fair aims to revitalize the sector and influence consumer choices in the coming months.
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